Aven Headphones

aven

Originally a pro-audio company, Även, expanded their line
after requests for headphones that honoured the quality of
their electronics. In Swedish, Aven means “also”, hence the
name (“Also, we sell headphones”). Conceptually, I wanted to
focus on Swedish ideas of functionality and naturally-based
materials. The headphones are wooden and housed in a
faux-tube referencing the analog past of the brand.

Posted in Student Work

Joey Restaurants

logo

For Joey’s “Drinks From Summer-Else” campaign, we were asked
to create a series of postcards and coasters that emphasized the
“Classic World Traveller, with a wink!” aesthetic that surrounds
some of their signature drinks. I was paired with a copywriter and
together we came up with the concepts and copy, after which I
concepted and illustrated looks/spot illustrations in keeping
with the feel of each destination.

Agency
Spring Advertising

Art Direction
James Filbry

Creative Director
Rob Schleycher

Copywriting
Ben Hudson
Matt Mitchell

Design
Jeremy Grice

Posted in Intern Work

Vanlover

van_lover_thumb

After the disastrous Stanley Cup riots, the Downtown Vancouver BIA
asked Spring to create a print ad to renew trust in the downtown core.
With no time and no budget, we met with the client, concepted, and
went to print within a matter of hours. I designed & typset the ad in
the morning, and we sent it to the Province, 24h, and the Metro
to be printed that afternoon for the following day’s editions.
We wanted to give people a flexible way
to display their pride in our
city, and to force them to interact with
the ad in a physical way by
cutting it out. This project was a real learning experience

for me both in terms of how fast real-world projects can move, and
how an idea has the power to grow and evolve. The fact that the
stickers are still up almost a year later shows how a simple idea can
transcend its purpose and become a part of a cultural landscape.
I loved being able to help with this project, and was thrilled to use
the power of advertising in such a positive way.

Agency
Spring Advertising

Art Direction
James Filbry

Copywriting
Ben Hudson


 

Posted in Intern Work

Lovechild Organics

lovechild_logo

Lovechild Organics provides organic baby-food to health-focused
new parents. The packaging is squeezable, making for a fun way
for kids 6 mos.-and-up to interact with their food. This was the first
project I worked on during my internship, and I focused mainly on
conceptual development for identity and packaging. My nutritional
information business card was approved by the client, printed,
and is now in use.

Agency
Spring Advertising

Creative Director
Rob Schleycher

Art Direction
James Filbry

Copywriting
Ben Hudson

Logo Design
Shon Tanner

Posted in Intern Work

Capilano Suspension Bridge

detailshot

This full-page single ran in The Vancouver Sun this
summer during my internship at Spring Advertising.

Styled after old playbills, it was created to draw traffic
to Capilano Suspension Bridge Park’s new “Cliffwalk”
attraction. I designed and typset the ad, and was awarded
a Merit for Art-Direction (along with James Filbry) at the
2011 Lotus Awards.

 

Agency
Spring Advertising

Creative Director
Rob Schleycher

Art Direction
James Filbry

Copywriting
Rob Schleycher
Ben Hudson

Production Artist
Janette Usher


Posted in Intern Work

Mysterio’s Magic

Brand_Logo

Mysterio’s Magic is a magic and novelty shop, family-owned
and operated since 1955. The brand is not only a supplier of
products, but also a hub for conversation and magic culture.


Posted in Student Work

2012 Summer Concert Series

Field_Music_Poster

A series of posters for concerts and events
going on in and around Vancouver. The focus
was on eye-catching imagery and bold color,
as well as a nod towards old jazz posters of
the 50′s and 60′s.

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Posted in Student Work